A new business logo can go 1 of 2 ways it can give your company a new lease of life, drive new sales and improve visibility or it can do the opposite and potentially create you a lot of negative PR. In the last 12 months alone there have been some significant changes by some well-known brands but rather then focus on the reason for change we went 1 step further and actually asked the general public how many they had noticed and what impact this had on them towards the brand.
We had great fun completing our survey and below you will see the 15 featured businesses. We have also listed in order highest to lowest the % of people who didn’t notice a change to the logo so look away now if you were part of the logo overhaul for Electrolux.
We hope this gives you a good insight towards changing your logo design and before you start ask yourself will all that resource, time and investment needed help you achieve your business goals for 2016.
Do People Even Notice When Companies Change Their Logo Designs?
What About You? Did You Notice These Logo Design Changes?
Let us know in the comments below if you noticed these logo design changes to well-known brands. If you know of any others, please share!
Interested in changing your company’s logo? Contact me—I’d be happy to help!