With the rise of mobile web use over desktop computer use, mobile marketing is more important than ever. Mobile marketing takes digital marketing practices and focuses them for mobile and tablet application. For instance, how do your email campaigns look on mobile, or are you applying mobile-specific Google Adwords? The most important mobile marketing technique is probably the most obvious — how does your website respond to mobile devices?
User Experience (UX / UX Design) is simply that: what the user experiences. A “user” is anyone who uses a website, app, product, or service. Though the name may appear self-explanatory, the practice and principles behind the term are far more involved.
It’s a profession that has become more popular with the advancement of technology and user interaction, though the practice has been around far longer. A simpler way to understand the term is to ask, “What do my users (or viewers) experience when using my website?” You’ll find that with UX, asking yourself and your team a lot of questions is a large part of the process. So let’s start with that.
DIY website builders (or do-it-yourself websites) have gained a lot of popularity over recent years with the ever-expanding Internet. As more and more people migrate all or part of their business to a digital landscape, websites are more important than ever—and will likely continue to grow. Especially mobile-friendly a.k.a responsive websites. Google is putting more emphasis on these types of websites as mobile web use has finally passed desktops. Most DIY websites utilize mobile-friendly templates, but should you consider using them? I’ve listed some pros and cons below from my own experience.
If you’re new to the web or marketing industry, you’ve likely heard of SEO or Search Engine Optimization before. Don’t worry if you’re unsure how to implement this on your own website. It’s a fairly simple strategy to learn. I’ve included some SEO tips and guidelines below from things I’ve learned over the years. Hopefully, these will help give you a good start.
A new business logo can go 1 of 2 ways it can give your company a new lease of life, drive new sales and improve visibility or it can do the opposite and potentially create you a lot of negative PR. In the last 12 months alone there have been some significant changes by some well-known brands but rather then focus on the reason for change we went 1 step further and actually asked the general public how many they had noticed and what impact this had on them towards the brand.