Logo Design Color Psychology: What Do Your Logo’s Colors Mean?

Knowing and understanding the psychological impacts of different colors can help increase the effectiveness of your logo design and overall brand message.

Why are the colors of your logo design so important?

With the constant presence of colors in our everyday lives, it makes sense that they would have some emotional affect on us. And many things affect a person’s perception of color—from their gender and upbringing to religion and where they live—so understanding your customers’ connections to certain colors could increase the effectiveness of your company’s brand.

WebPageFX, a web design and marketing company, has put together an infographic based on their research of the importance of color in branding and marketing.

Primary Colors

In art and design, the primary colors are red, yellow and blue. These three colors create all other colors when mixed together.

Red

Often referred to as “the color of passion,” red is a powerful and vibrant color. Typically, it’s associated with love, fire and blood. It’s also one of the colors that create a sense of urgency and appetite.

Yellow

The happy color. Universally recognized as “the color of the sun.” Yellow is a color of frivolity and positivity. This bright hue demands attention, but can also overwhelm your eyes if it’s too pronounced.

Blue

Typically associated with the ocean and sky, the color blue evokes a sense of peace. Calm, intelligent and trustworthy, it’s been known to be a good choice for corporations, politics, and hospitals.

Secondary Colors

Orange, green and purple make up the secondary colors. These three colors are half-and-half mixtures of the primary colors.

Orange

This high-energy, fun color is emotionally and literally a combination of yellow and red. Orange is good for expressing enthusiasm as well as warmth, but can also evoke caution as a less intense version of red.

Green

This versatile color can attribute most of its possible meanings to our planet. Green is a symbol of growth, nature, health, and relaxation. In America, its darker shades are commonly associated with the color of money.

Purple

Though not often found in nature, the color purple derives most of its meaning from mankind. It’s seen as the color of beauty and luxury since royalty frequently wore this color. The original process to make the pigment was costly which made it only affordable to the wealthy.