Think about common products in your life. What brands come to mind? Do their names clearly represent their products or services? In some cases yes and others, maybe no. How do…
"Bingo, I've got it! The perfect name for my company." Have you ever had this feeling? Business owners, freelancers, aspiring entrepreneurs, I'm talking to you. Before you decide on a…
You may have heard the term "working backward." I always assumed this pertained to solving math problems, but no. There are many areas where this concept can apply. In my case,…
If you’re a designer, you may be familiar with the term, "design by committee" and may have even had the misfortune of being subjected to it. For those who don’t…